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Press

The New York Times The New York Times - December 2012
Time Out New York Time Out New York - December 2012
The Best Holiday Cookies in New York City 2012
Food Network Food Network - December 2012
Brooklyn Magazine Brooklyn Magazine - December 2012
"Smart design sensibility and delectable food combine to make Whimsy & Spice a perfect representation of a modern Brooklyn company."
The Kitchn The Kitchn - December 2012
Martha Stewart Living Martha Stewart Living" - November 2012
A Calendar with Heart
Dwell Magazine Dwell Magazine - November 2012
A & H Magazine A & H Magazine - October 2012
DailyCandy DailyCandy - Spring 2012
NY mag New York Magazine - February 2012 & April 2012
west elmWest Elm - Valentine's Day recipe collaboration: January/February 2012
Wall Street JournalWall Street Journal - December 31, 2011 & February 25, 2012
"Brooklyn's spouse-owned Whimsy & Spice is recognized as much for pastry chef Mark Sopchak's sophisticatedly flavored baked goods ... as it is for artist Jenna Park's clean packaging and striking graphic design."
epicuriousEpicurious - December 2011
ivillageiVillage - November 2011
GlamourGlamour - September 2, 2011
Cooking ChannelUnited Tastes of America: Cookies - Originally aired on October 18, 2011
HGTV HGTV - August 4, 2011
Sunday Life Sunday Life Magazine (Australia) - June 2011
nytimes The New York Times - Press mentions, May 2011 & April 2011
Serious Eats Serious Eats - May 2011, December 2010 & May 2008
Our Honey Lavender cookies are featured as one of Serious Eat's 5 non-chocolate chip cookies they love.
tastingtable A Tasting Table - April 2011 & October 2008
Cooking Channel Food(ography) - Originally aired on March 20, 2011
Joon bug Joonbug - March 16, 2011
"Whimsy & Spice is definitely exotic but never intimidating. The treats, from marshmallows and brownies to shortbread cookies, will remind you of baking with you mom, only you've never made anything quite so tasty."
Cooking Channel The Nibble - March 2011
Ohdeedoh Apartment Therapy's OhDeeDoh - February 2011
"It's hard to categorize Jenna's blog Sweet Fine Day - it's a beautifully written blog about everyday life in Brooklyn. It's about parenting and about self. It's about work as a freelance designer and about managing a young and thriving confection business. It's about delicious recipes and stunning photos. Jenna's Sweet Fine Day is about all of these things and more."
Bon Appetit Bon Appetit - December 2010
Bon Appetit Real Simple - December 2010 & May 2010
Chow Chow - November 2010
the Kitchn the Kitchn - November 2010
Inc.com Inc.com - November 2010
Business News Business News Daily - October 2010
The Martha Stewart Show The Martha Stewart Show - Originally aired on February 11, 2010
The Wedding Show featuring our handpiped heart marshmallows.
Plus1 Living Plus1 Living - (Japan) December 2009
ReadyMade Magazine ReadyMade Magazine - December 2009
Lucky Magazine Lucky Magazine - December 2009
NBC New York NBC New York - December 10, 2009
"Brooklyn confectioners Whimsy + Spice do a lot of things very well, but we'd be remiss if we didn't point you to their homemade cardamom marshmallows as the weather moves dangerously into mulled-bev territory."
NBC New York Life & Style Weekly - November 2009
Brides Brides.com York - November, 2009
"The best favors are edible ones. Bonus points if said favors are locally made. Double bonus points if they're crazy delicious, like the cookies, brownies and biscotti from Whimsy & Spice..."
UrbanDaddy UrbanDaddy - November 11, 2009
Saveur Saveur - November 2009 & October 2009
"...Whimsy and Spice, one of my favorite confectioners in Brooklyn, has perfected the handmade marshmallow..."
Design*Sponge Design*Sponge - October 2009 & September 2009
DailyCandy DailyCandy - October 27, 2009 & May 7, 2008
"The fresh-from-the-oven bakery enterprise run by an adorable Park Slope couple offers a tightly edited selection of handcrafted, hand-rolled, hand-cut sweets that have us on a major high."
Time Out Kids Time Out New York Kids - October 2009
MUG Manhattan's Users Guide- February 2011 & October 2009
Martha Stewart Weddings Martha Stewart Weddings - Summer 2009
"For guests you and old, these marshmallows will be a crowd-pleasing favor or after dinner nibble - they're bursting with grown-up flavors (cardamom, anyone?)and they evoke happy childhood memories."
NY mag New York Magazine - October 2009 & May 2009
Curator The Curator - March 2009
Rachael Ray Rachael Ray Show - Originally aired on March 2009
Our Brown Sugar GingerSpice cookies were featured as "Snack of the Day".
Food 411 Food 411 - December 2008
"These handmade sweets combine unique flavors and spices to surprise you with traditonal yet very unusual treats!"
Cravings Cravings - October 2008
"If I were to hire a personal pastry chef, I would choose Mark Sopchak from Whimsy & Spice. Everything I've tasted from biscotti to cookie sandwiches blows me away."
The Herb Companion The Herb Companion - October 2008
Conde Nast Traveler Conde Nast Traveler - May 2008
"Whimsy & Spice's marshmallows are to die for"
Time Out New York Time Out New York - May 2008
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